Packaging Design Identity
Digital Design
Signage & Environmental Graphics

The Challenge

Lubna Foods, a bustling cash and carry establishment catering to a diverse customer base, approached us with a unique task: to create a unified signage identity for their Supreme Ingredients product line. The challenge was clear – design signs that not only featured vibrant colours but also boasted massive artworks to catch the eye and make product location a breeze for customers.

The Approach

Understanding the essence of the project, we delved into Lubna Foods’ objectives. Our journey began with a comprehensive assessment of the cash and carry environment. We meticulously curated a palette of vibrant hues, each carefully selected to complement different locations within the store. Our primary goal was to ensure these signages were not just visible but also seamlessly integrated into the shopping experience. Typography took a backseat as the artworks themselves were set to be grand and attention-grabbing.

The Solution:

We conceived an ingenious solution that revolved around illustrations. For each product within the Supreme Ingredients line, we crafted captivating illustrations. These illustrations served a dual purpose – they connected customers to the products while being easily recognizable and interactive. As customers roamed the aisles of the cash and carry, they could effortlessly spot the vibrant illustrations associated with each product line. We tailored the colour palette to harmonize with the existing store environment, achieving the perfect blend of vibrancy and coherence.