Our goal was to establish a strong connection with the diverse customer base, resulting in a bold and captivating identity that revitalized “Khadim Supersave” into a vibrant shopping destination.
Brand Identity
Digital Design
Signage & Environmental Graphics
The Challenge
“Khadim Supersave,” a leading South Asian grocery store in the UK, tasked us with revamping their logo and brand identity. Their goal was to stand out among similar stores and create a modern identity that would uphold their reputation and enhance the shopping experience. Our mission was clear: infuse “Khadim Supersave” with a fresh identity that integrated seamlessly with their ongoing store renovation.
The Approach
We began by visiting the “Khadim Supersave” store in Huddersfield, gaining insights as the client was renovating it. We aimed to align our design concepts with the evolving store environment, gathering creative inspiration on a mood board.
The Solution
To create an identity aligned with the client’s vision and the store’s essence, we drew inspiration from the everyday shopping experience. We focused on customer elements like shopping baskets, trolleys, and the store’s layout and architecture. This approach resulted in a bold and expressive brand identity, signaling that “Khadim Supersave” is your go-to destination for groceries. We meticulously addressed every aspect of the client’s brief, achieving a fresh and contemporary look.
