Packaging Design Identity
Digital Design
Signage & Environmental Graphics

The Challenge

In a market crowded with numerous spice producers, Supreme, a established name in the UK South Asian market, sought to distinguish itself by adopting an innovative packaging approach. Their goal was to minimize waste and achieve cost-effectiveness while maintaining their extensive range of ingredients. As a trusted brand, Supreme aimed to introduce a new approach to their packaging with the Recipe Spices range, catering to the specific needs of their customers.

The Approach

To meet Supreme’s requirements, our team adopted a comprehensive approach that included market research, packaging design identity, product design, colour selection, typography, and product marketing.

Packaging Design Identity:

We developed a unique packaging identity that aligned with Supreme’s brand values and the essence of the Recipe Spices range. The design aimed to communicate a sense of authenticity and premium quality while standing out on the store shelves The use of a mixed illustrations featuring whole spices in the packaging design further reinforced the product’s identity, making it instantly recognisable. Customers could easily connect the packaging with the authentic flavours they cherished in their everyday meals. The packaging colours resonated with the customers, creating an emotional connection between the packaging and the dishes they prepared